Malaysian Airlines free essay sample

Table of content Executive summary2 Introduction Purpose3 Scope3 Method3 Assumption and limitation3 Background3 Product5 Price8 Promotion10 Place12 Conclusion13 Reference14 Executive Summary The purpose of this report is to present the business operating in the tourism sector and how the company segments its products and services in the market. Malaysia Airlines System (MAS) is a well-known aircraft carrier company that delivers their services to all passengers around the world to ideal destinations. MAS use marketing mix such as Product, Price, Promotion and Place to broaden, advertise, and promote their offers to the market. They have built a strong brand name internationally, indicated by the three levels of product such as core product, actual product, and augmented product. The Five Star Value Carrier is being established in February 2008 to ensure passengers are happy with the excellent service, quality, in-flight service, comfort and reasonable fare of MAS. E-Booking, E-Ticketing, E-Brochures and E-Check-in is available for the purpose of convenient. We will write a custom essay sample on Malaysian Airlines or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Enrich Club is also being run as a loyalty program for frequent flyer. Privileges will be offered to Enrich members and flyers are allow to accumulate they travel miles as points to accrued benefits. MAS will place emphasis on delivering value for money, offering highly competitively priced tickets in all classes. The program Everyday Low Fares (ELF) is being launched by MAS to attract the attention of people. People would like to know more about travelling with MAS when â€Å"Everyday Low Fares† program is being advertised. Malaysia Association of Tour and Travel Agents Fair (MATTA) played an important role for MAS. Visitors will gain awareness with the appearance of MAS in MATTA Fair because all kinds of sales and promotions can be found in the fair. This fair will be held in Malaysia every year for a short period of time and it encourages people to purchase and know more about travel with MAS. Introduction Purpose The purpose of this report is to present how Malaysia Airline System (MAS) operate in its business in the tourism sector and describe how the business segments its market and how this segmentation is reflected in its marketing strategy. Scope The main focus of this report is the segmentation about MAS and how it segments its business in the market. Method A wide range or sources was used in the creation of this report. Both primary and secondary sources were used such as textbook, journal articles, newspaper articles from the internet and annual reports of the company. Assumption and limitations It is assumed that the information found is accurate and the limitation was the information found from the internet. Background Malaysia Airline (MAS) operates flights from its home base, Kuala Lumpur International Airport (KLIA). It has also build up a strong brand name in the aviation industry for service and safety, coupled with numerous awards. There are two strong competitors for MAS. They are Qantas (Qantas, 2008) and Cathay Pacific Airline (Cathay Pacific, 2008). The reason why they are strong competitors is because they offer similar product and services in the same field. Buyers’ perceptions of risk will be reduced when unfamiliar products are involved (Erdem et al. , 1999). People would choose to travel with MAS because of the well-known brand name. Customer analysis and retention system will be set up in order to enhance its customer retention and satisfaction (William Reed, 1998). To keep all passengers at satisfied level while they are travelling with MAS, advance technologies and excellent skills of services will be provided. MAS also broke the Great Circle Distance Without Landing record on a Boeing 777-200ER in year 1997 (Malaysia Airlines, 2008). This record then increased the trust of passengers in travelling with MAS as they believed that MAS would bring them to their ideal destination with punctuality and safety. Product A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. It includes physical objects, services, persons, places, organizations and ideas (Kotler and Armstrong, 2004). It can also be divided into two types of products, such as tangible and intangible product. Malaysia Airlines System (MAS) is selling their services to the society as a carrier domestically and internationally. The three levels of the product include the core product, the actual product that includes important features such as the brand name, quality, styling and features, and the augmented product which includes delivery and credit, installation, warrant and after-sales services (Kotler and Armstrong, 2004). These are important to the business operator because most of the customers are attracted by the levels of products. Core product is what the customer is really buying. It consists of the main benefit or benefits the purchaser identifies as a personal need that will be met by the product. Time critical transport is the core product that being purchased by travelers from MAS. They believed that MAS could bring them to the destination they want to be visited. The actual products for MAS are meals, seat allocation, Flight booking systems, In-flight services, duty free shopping, and schedule. The airline also offers a series of solutions to make traveler to travel faster, easier and more efficient by e-Booking, e-Ticketing and e-Check-in. The in-flight services in MAS consisted strong technical skills and highly trained cabin crew. The high maintenance staff, flight operations staff and ground crew are filled with world-class technical skills. Due to the capabilities and attention of the staff and crew, it created a strong safety record in MAS. Other than that, MAS also have potential source of revenue to broaden its business activities. The cabin crew are highly trained and committed to excellent service and the five-star rating owes much to their grace and professionalism Whereas the augmented product are tours, holiday package, frequent flyer scheme, fly-drive package, Enrich Club and priority baggage.

What Is Pozole How to Make Delicious Mexican Corn Soup

What Is Pozole How to Make Delicious Mexican Corn Soup SAT / ACT Prep Online Guides and Tips Have you heard people discuss the deliciousness of pozole and you were confused because you didn't know what they were talking about? Have you eaten pozole, and now you need to know how to make it? Well, you're in luck. I'm going to educate you on all things pozole. By the end of this article, you'll know about the origins of pozole, how it's made, and you'll be able to prepare all the major types of this traditional Mexican stew. What Is Pozole? Pozole, AKAposole orpozolà ©, is a traditional Mexican soup. Because making it is labor-intensive and time-consuming, it’s often a treat for special occasions. Those who grew up with pozole associate it with family and festivities. I may be biased because I love it, but if you haven’t tried pozole, you need to ASAP. It’s rare to find somebody who’s tried pozole who doesn’t like it. Pozole comes from the Nahuatl word â€Å"pozilli,† meaning â€Å"foam.† Nahuatl was the language of the Aztecs, anindigenous people of modern-day Mexico. Pozole is made with hominy, which is processed corn with the germ removed, and meat, traditionally pork. It’s also often made with chicken, especially for those who don’t eat pork. The stew is seasoned with a combination of spices, and it’s typically topped with garnishes like radishes, avocados and lime juice. Here’s a pic of hominy. It looks like puffed-up corn kernels. You can buy dried hominy or make your own hominy from corn, but it’s easiest to buy canned hominy. All you have to do to make pozole from canned hominy is drain and rinse the hominy from the can. Then, it’s ready to cook. The History of Pozole Pozole originated with the Aztecs and other indigenous tribes in Mesoamerica. Historical texts state that the pozole of the Natives was made with sacrificed human flesh, and it was eaten on special occasions. Yummy. After the Spanish arrived and cannibalism was banned, the human flesh was replaced with pork. There is some speculation that the Aztecs opted to use pork because it tastes like human meat. I guess that means I’d regrettably find cannibalism delicious. Today, pozole is still a very common food for Mexicansto eat on special occasions, like weddings, quinceaà ±eras (special celebrations for girls’ 15th birthdays), birthdays, baptisms, and holidays. The Different Types of Pozole There are different variations of pozole associated with different regions of Mexico. These are the three major types of pozole: pozole rojo (red pozole), pozole verde (green pozole), and pozole blanco (white pozole). In my experience, red pozoles seem to be the most common, but one of the best meals I’ve ever had was a green pozole. Here’s how the different colors of pozole look. PozoleBlanco: Basic PozoleWithout Salsa PozoleRojo: PozoleWith a Red Salsa PozoleVerde: PozoleWith a Green Salsa Primarily, the difference in color in the salsas comes from the red chiles in pozole rojo and the green tomatillos in pozole verde. Also, instead of pork, you can make a pozole with chicken or goat. In Mexico, pozole is traditionally made with pig’s head, but because it’s a little harder to find pig’s head to purchase in the US, you can stick with pork shoulder or pork butt. However, if you’re feeling a little adventurous and can find a place that sells pig’s head, go for the glory. How to Make Pozole There are a number of ways to make pozole, but generally it consists of hominy, spices, pork or chicken, and vegetables. Depending on how you make it and the ingredients you use, it can take up to two days to prepare, but you can also make it in less than an hour. I’ll go through one complete pozole recipe and then provide information about how to make the major types of pozole. You can make slight alterations to pozole recipes based on your available ingredients and equipment. Also, you can change the amount or type of ingredients to suit your taste preferences. Chicken Pozole Blanco This is a white pozole recipe made with chicken. The white pozole is the easiest of the major types of pozole to make. I found this recipe on Simply Recipes. It’s intended to serve 6 people; adjust the amounts accordingly. The garnishes are just for extra flavor, so you only need to use those that you have and like. In most of the pozoles I’ve had, radishes, lime, and avocados are almost always included as garnishes. Ingredients for pozole 1 Whole chicken- 4 1/2-5 1/2 pounds cut into parts (but still on the bone) Salt 1 red onion sliced in half 1 large 6 lb. 9 oz. can of hominy, drained and rinsed 4 large cloves of peeled garlic 1-2 tablespoons of dried oregano (preferably Mexican oregano) Ingredients for Garnishes 1/4 whole cabbage thinly sliced 1 tomato, cored and chopped 1 avocado, peeled and chopped 1 red onion, peeled and chopped 1 large bunch cilantro, chopped 1 large bunch watercress, chopped Mexican cheese (queso fresco), sliced 4 red radishes, thinly sliced 2 limes cut into wedges Chopped seeded jalapeno or serrano chiles (you can substitute other chile peppers) Tostadas, tortillas, or tortilla chips Instructions First, put the pieces of chicken, still on the bone, in a large pot with roughly 3 quarts of water. Add the two half onions and a teaspoon of salt. Bring the water to a boil, and then reduce the heat to a simmer. Simmer uncovered for approximately 20-30 minutes, or until the chicken is tender and fully cooked. Remove the chicken from the pot and let it cool until you can handle it without burning your hands. Use a fork to pull the chicken meat from the bones. Set the chicken aside and put the bones back in the pot. Simmer the bones uncovered for another half hour. While the broth and bones are simmering, put about half the can of hominy into a blender. Add two cups of stock from the pot into the blender. Then add the garlic cloves. Make sure the top is fully secured on the blender, and then blend until everything is fully blended. After the 30 minutes of additional simmering has elapsed, skim the foam and excess fat from the surface of the stock. Just use a large ladle to scoop it out. Remove the bones and any other solids from the pot. Pour in the hominy blend. Add the remaining unblended hominy and the oregano Simmer for an additional 20 minutes. During this last period of cooking, you can prepare the garnishes. Normally, the garnishes are put into individual bowls, so people can choose what and how much to add. Before serving, shred or chop the cooked chicken meat and add it back to the pot. If you like a little extra salt, add it to your taste preference. Then serve your pozole in individual bowls with a side of tortillas, tostadas, or tortilla chips. Add your garnishes to your bowl of pozole as you wish. Dig in! Chicken pozole blanco with garnishes on the side Pork Pozole Blanco If you want to make a pork pozole blanco instead, you can follow the same exact recipe except with 1  ½ -2 pounds of pork shoulder or roast instead of chicken. Pozole Rojo To turn this white pozole into a red pozole, you just have to add in a red chile purà ©e when you add the hominy blend and unblended hominy. Here’s how to make a red chile salsa for your pozole rojo. I got this recipe from Leite’s Culinaria, which adapted it from Pati’s Mexican Table. Ingredients 2 dried ancho chiles, rinsed, stemmed, and seeded 3 dried guajillo chiles, rinsed, stemmed, and seeded 1/4 cup of chopped white onion 3 chopped garlic cloves A pinch of ground cumin 2 whole cloves 1 teaspoon kosher or coarse sea salt, or to taste 3 tablespoons of vegetable oil Instructions Put the ancho and guajillo chiles in a medium saucepan. Add just enough water to barely cover them and bring to a boil over medium-high heat. Simmer for about 10 minutes, until the chiles are softened and rehydrated. Put the chiles and  ¾ of a cup of their soaking liquid in a blender or food processor with the onion, garlic, cumin, cloves and salt. Blend until the mixture is smooth. Pour the purà ©e through a strainer and into a bowl. Press on the solids with the back of a wooden spoon to get out as much of the liquids as possible. You can discard the solids. Heat the oil in a medium saucepan over medium heat until hot but not smoking. Add the chile purà ©e and bring to a boil. Then, partially cover the pan and simmer. Stir occasionally, for roughly 6 to 8 minutes, until the purà ©e is thickened. Finally, remove the chile purà ©e from the heat, and it’s ready to be added to your pozole. Pozole Verde The green sauce for the pozole verde is added at the same time as the red sauce for pozole rojo. Again, add the green salsa when you add the hominy blend and unblended hominy. This recipe comes from recipe.com. Ingredients 1 lb. of green tomatillos, husked and halved 1 small onion, quartered 2 poblano chiles, cored, seeded, and quartered 2 jalapenos, seeded and quartered 4 large garlic cloves, smashed  ½ cup chopped cilantro 1 tablespoon oregano leaves Salt and ground black pepper 1 tablespoon of vegetable oil Instructions Put the tomatillo, onion, poblanos, jalapenos, garlic, cilantro, and oregano in a blender. Pulse until it’s finely chopped, and then add one cup of the pozole cooking liquid (the liquid from your unfinished pot of pozole). Blend until it’s smooth. You can use a strainer to ensure smoothness. Season the purà ©e with salt and pepper, so it’s to your liking. Then, in a large, deep skillet, heat the vegetable oil. Add the purà ©e, and cook it over medium heat. Stir it occassionally Cook it for about 12 minutes, until the sauce turns a deep green. Then, it’s done and ready to be added to your cooking liquid. Ta-da! 6 Other Ways to Make Pozole As I previously mentioned, there are tons of slight variations in pozole recipes. The recipes differ in the ingredients and how the pozole is prepared. Here are a few other examples of how you can make pozole. I'm giving you multiple options, so you can be more familiar with the different varieties and find the recipe that will work best for you. Traditional Pozole Here’s an extremely traditional pozole rojo recipe with pig head. And it provides instructions for making your own hominy from corn. Old school Mexicans believe that making your own hominy instead of using the canned hominy makes the pozole taste better. Also, in this recipe, the meat and bones are left in the pot throughout the cooking process. Pozole With Dried Hominy Additionally, you can make pozole with dried hominy that you prepare by soaking overnight in cold water before cooking. Here’s a pork red pozole recipe from The New York Times with dried hominy. Bags of dried hominy Vegetarian Pozole If you don’t eat meat, you can also make a vegetarian pozole with hominy, aromatics, vegetables, and spices. Check out this vegetarian red pozole recipe that incorporates dried hominy. Pozole With Chicken and Pork If you’re a fan of meat, you can make a pozole with both chicken and pork. Just cut the amounts of chicken and pork in half. To serve 6, you’d need about 2  ½ pounds of chicken and a pound of pork. Or you can use 5 pounds of chicken and 2 pounds of pork to make a pozole with double the meat. Easy-to-Make Pozole There are variations of pozole that are super easy to make. You can substantially cut down on the time it takes to make pozole by using canned hominy and chicken that’s already cooked. Additionally, for your sauces, instead of making them by scratch, you can use canned green chiles for pozole verde and canned salsa to make pozole rojo. Here’s a 20-minute recipe for chicken pozole verde. While this type of pozole can taste good, it probably won't be nearly as delicious as pozoles that require more cooking. You probably shouldn't serve an easy to make pozole to a traditional Mexican. Different Spices and Chile Peppers Each pozole recipe will somewhat vary in the amount and type of spices used to season the pozole. Most call for garlic, cumin, oregano, salt, and pepper. A couple of changes you can make include using garlic powder instead of garlic cloves, and you can add paprika for a little extra kick. Furthermore, you can leave out any of the spices if you don’t like them. There are enough flavorful ingredients in pozole that you shouldn’t have to worry about your pozole being bland, especially if you’re making pozole verde or pozole rojo. Additionally, you can change the chile peppers in your red sauce or green sauce to alter the spice content. Traditionally, the red pozole sauce calls for ancho and guajillo peppers. For a less spicy sauce, you can use cubanelle peppers or anaheim peppers. If you want to go more spicy, you can use puya peppers or morita chili peppers. The green sauce tends to use poblano peppers and jalapeà ±os with the tomatillo. You can use fewer peppers if you want to decrease the spice level, or you can use a Sonora chili pepper. Keep in mind that when added to the pozole, the green sauce in pozole verde is pretty mild. To make it spicier, I would suggest adding additional jalapeà ±os. Jalapeà ±o peppers! The red ones are ripe. Pozole Garnishes As I mentioned previously, you add the garnishes to your individual bowl of pozole after the pozole is done. The garnishes add more flavor, and it’s entirely up to you how to garnish your pozole. These are the most common garnish options: Radishes Lime juice Avocados Cabbage Lettuce Cheese (Normally queso fresco) Tortilla strips Tostadas (on the side) Tortillas (on the side) Chopped onion Cilantro Jalapeà ±o Hot sauce Scallions Sour cream All you have to do is add any of these ingredients that you like to your bowl of pozole to maximize your pozole experience. If you're preparing pozole for multiple people, you can serve garnishes in individual bowls and let your guests decide what they want to put in their pozole. Now that you know what pozole is and how to make it, you should whip up a batch and find out how it tastes. You can thank me later.

Banking Industry Analysis

Banking Industry Analysis Essay Graham MavarMgmt. 415 Sec 6Industry Analysis: BankingThe banking industry has come under increasing pessimism of late because of rising short and long-term interest rates. The banking industrys market capitalization made a substantial decline. Most investors are concerned with whether the industry can sustain continued profitability as a result of these factors. Banks have responded in recent years to these problems by diversifying away from interest sensitive products and services. But interest rates are the fundamental aspect of any financial services. Therefore, I believe the financial services industry will be deeply affected by rising interest rates. Banks have experienced good business factors over the past two years. Interest rates were low, credit quality was good, and inflation was low. These factors are usually predictive of the types of earnings banks should report. But good times cant continue because interest rate hikes cause reduced lending activity, damaged credit quality, and reduced values of bond portfolios. Porters Five Forces Analysis:1. Rivalry among competing sellers:The banking industry is continuing to restructure and position itself for our changing economy as a result, many mega-mergers have occurred in recent years. Citicorp and Travelers Insurance agreed to merge in April 1998 at a value of $70 billion. Bank of A merica and Nations Bank also agreed to merge shortly afterwards which became the largest bank in the United States. Bank mergers are usually consummated as a cost-cutting measure but also to compete with non-bank providers of financial services. Bank rivalries are very strong, and as weve seen many of the largest banks are merging to increase their power. In fact, Charlotte, NC is practically owned by Bank of America and First Union. 2. Potential entry of new competitors:There is virtually no chance of a new entrant significantly affecting the major banks market share. The only place that new entrants may have a chance in the industry is through Internet banking, because of its low cost. 3. Firms offering substitute products:This is not really an issue within the banking industry, because there arent really any legal alternatives, except buying a safe and borrowing from a loan shark4. Competitive pressures stemming from supplier and buyer bargaining power:I grouped these two categories together because in the banking industry the buyers are the suppliers and vice versa, so I might as well just discuss the situation as a whole. Interest rates are the single most important aspect of bank profitability they are the bargaining power. Most bank profits are derived from net interest income. This is interest income received on loans minus interest expense for borrowed funds. Interest rates determine the amount of money a bank can earn. Another measure is a banks net interest margin which is a banks net interest income divided by its average earning assets. This is a common measure of a banks ability to squeeze profits from its loans. When interest rates fall, they have a positive effect on a bank. First, net interest margin can expand. Second, the value of a banks fixed rate of investment portfolio is enhanced by declining rates, since a bond with a higher stated interest rate becomes more valuable as prevailing rates drop. Third, falling rates lower the cost of credit, which stimulates loan demand and reduces delinquency rates. Opportunities: 1. Because of the increasing amount of technology Internet banking will begin to replace traditional banking, thus cutting personnel costs. 2. Incorporating investment banking into the banking industry, as some major companies are doing, lets the bank increase profits and promote economic growth while improving company image. Threats:1. An increase in interest rates causing a decline in bank activity. READ: In Cold Blood: Death Penalty Essay2. A collapse of the Fed leading to bank failures, a repeat of the crash of 1929. 3. A decline in the US economy leading to a fall in the value of the dollar, thus causing an instable economy. From there the US banking system would be less secure in terms of dollar values that many people would move their money overseas into a more stable economic situation. Similar to the situation in many South American countries. (a little far-fetched, but possible)Key Success Factors:? Capability to use the internet for banking, investing, and general e-commerce? Size of company, name recognition, innovative local marketing? Best rates (loans, checking, savings, etc.)? The capability to have the fastest and simplest banking through design, innovation, and locationBusiness Reports

States of consciousness Term Paper Example | Topics and Well Written Essays - 1750 words

States of consciousness - Term Paper Example Dr. Bell’s thesis is that, contrary to the usual psychiatric emphasis on states of consciousness and psychopathology, the ability to change one’s state of consciousness is useful as a survival skill, when faced with severe stress. Black culture is no stranger to stress and suffering, and in fact has developed sophisticated techniques to manage intrapsychic survival and to avoid survival fatigue. Bell argues that inner-city Blacks, in particular, deal with chronic trauma (family separation, rejection, illness and death of parents, severe illness and injuries throughout life, school and residence shifting, unemployment, divorce, pregnancy complications, war and disaster). Goals are frustrated and integrity threatened by loss (Bell, 1982, p. 1018). Surviving this kind of life is exhausting and the continuous onslaught of stressful events challenges a person’s ability to focus on the problem, analyze the situation, plan creative solutions, and remember their competen cy at doing so and their hope that this too can be survived. In responding to a stressful event, an individual needs to change or escape from the stressful environment, develop new skills for action, protect against overwhelming emotions with defense mechanisms, and recover from the event and its outcomes. Altering one’s states of consciousness furthers all four of these requirements (Bell, 1982, p. 1018), and is therefore a critical skill to develop. Traditional Black culture’s approach to healing involves altering consciousness to handle natural and supernatural persecution, central to cultural cosmology. It also involves divination and possession techniques to insure natural harmony with the universe. Black Christian culture uses prayer and testimony and being filled by the Holy Spirit in a similar way, expanding consciousness. Blacks use dancing and music and singing to alter consciousness, as well as physical exertion, masks, drugs, and fasting. Altering conscious ness is a tool for survival, establishing harmony, protection, creative solutions, and change. The article on psychotherapy is entitled, Dyadically Expanded States of Consciousness and the Process of Therapeutic Change. Tronick (1998) discusses the importance of emotional connection and inter-subjectivity, from infancy, and application to the therapeutic relationship. Without emotional connectedness, the mental health of the infant is severely damaged. Tonick (1998) introduces an hypothesis, to explain this, the Dyadic Expansion of Consciousness, Hypothesis, based on his Mutual Regulation Model (MRM) of infant-adult regulation. The MRM is a micro-regulatory social-emotional process of communication that generates dyadic states of consciousness. This infant-adult process is applicable to the client-therapist relationship, as well, and if the dyadic states of consciousness is generated successfully, therapeutic change will likely be forthcoming. Interpreting therapeutic material is no t enough. The infant must regulate to maintain balance, physically and emotionally. The adult is part of the infant’s regulatory system, as critical a part as any internal part. Maintaining homestatic balance is a dyadic collaborative process (Tronick, 1998, p. 293). For example, to regulate body temperature, the infant can kick off a blanket, change positions, become more or less active, or can use crying and other dyadic communication to be picked up and held comfortably by an adult. This

Deaf reading reaction #3 Coursework Example | Topics and Well Written Essays - 250 words

Deaf reading reaction #3 - Coursework Example However, I do not agree with certain aspects as highlighted by Watson. For instance, by mentioning that sign language was not an equivalent to English and that it was equivalent to a ‘rude and imperfect’ speech which is barbarous, I feel aggrieved since there are many deaf and dumb people in the society today who benefit from it. Therefore, had it been phased out, a lot of people would have been disadvantaged significantly. Discussing this article along the perspectives of deaf babies brings redefines the whole topic. Through this and the babies’ growth cycle of speech, I have learnt a lot that has totally changed my views and would be glad to read more in the related topic area probably by the same author. In spite of the author’s choice of words some time being technical and might not be understood by all, the topic is elaborately discussed. I would recommend this article for reading to everyone as it is immensely

Alzheimers and the effects Essay Example for Free

Alzheimers and the effects Essay Alzheimers is a disease of the brain that causes a loss in memory. This results in dementia, loss of brain functions (thinking, remembering, and reasoning) severe enough to interfere with everyday life. When German physician, Alois Alzheimer, first described the disease in 1907, it was thought to be rare. Today, Alzheimers disease is the most common cause of dementia, affecting 10% of people 65 years old, and nearly 50% of those age 85 or older. An estimated four million Americans have Alzheimers. Alzheimers disease usually begins gradually, causing a person to forget recent events and to have difficulty performing familiar tasks. How quickly the disease advances differs from person to person, causing confusion, personality and behavior changes, and impaired judgment. Communication becomes difficult for Alzheimers patients. They struggle to find words, finish thoughts, or follow directions. Eventually, people with Alzheimers become unable to care for themselves. Scientists still dont know what causes the disease. Age and family history are possible risk factors for the disease. Scientists are exploring the role of genetics in the development of Alzheimers, studying chromosome 19. Rarer forms of the disease, which happen to people in their 30s and 40s, called early-onset, often run within families and appear to be related to chromosome 1, chromosome 14, and chromosome 21. Many researchers and physicians are coming to believe that Alzheimers is a complex disease, probably caused by a variety of influences. Alzheimers affects both the mental health and Social health. It is mental in the way that Alzheimers victims can not think clearly, remember, and reason. Patience can not deal with stress. It is social health in the way that victims can not interact well with people to build satisfying relationships. They can not communicate well with family members or friends. Victims may forget who people are. My grandfather Henry B. Harris was diagnosed with Alzheimers when he was about 76 he lived to be 82. During those six years he gradually forgot who members of the family were, even at times he did not remember his wife. About one year before he passed away he was in a nursing home. Knowing that  my grandfather had the disease makes the likelihood that I will have it more probable. Cases where several members of a single family have had been diagnoses with Alzheimers disease are rare. Much more common is if a single family member is diagnosed as having probable Alzheimers (meaning that physicians are 80 to 90 percent certain that it is Alzheimers). A persons risk of developing the disease seems to be slightly higher if a first-degree relative (brother, sister, parent) has the disease. Perhaps family members were exposed to something in the environment that caused the disease. Everyone has forgotten where they parked the car or the name of an acquaintance at one time or another. And many healthy individuals are less able to remember certain kinds of information as they get older. The symptoms of Alzheimers disease are much more severe than such simple memory lapses. Alzheimer symptoms affect communication, learning, thinking, reasoning, and can have an impact on a persons work and social life.

Mixed Reviews of Hemingways Men Without Women and Winners Take Nothing

Mixed Reviews of Hemingway's Men Without Women and Winners Take Nothing Within a span of five years, Ernest Hemingway published two unique novels, Winners Take Nothing, and Men Without Women. Instead of following the customary novel structure, Hemingway incorporated many short stories into a book. Several short stories included were already published in various literature mediums, and quite successful. Fourteen stories composed Men Without Women, and ten poems with three stories formed Winners Take Nothing. Hemingway intended to use these books to establish his place and identity in American history, the one of a super-male writer. Charles Scriber's Sons published 20,300 copies of Winners Take Nothing on October 27, 1933. (Oliver 355). They sold for two dollars each. (Oliver 355). This book met public outrage, as people became offended by Hemingway's choice of subjects. Hemingway covered topics such as homosexuality, insanity, suicide, nihilism, and veneral disease (Wagner-Martin 32). To understand the public's negative perspectives, attitudes and emotions on Winner Take Nothing, we must examine the historical context of Hemingway's time. America was in midst of the Great Depression. Many people were in direst situations, and barely clinging onto hope for better fortunes. Naturally, they wanted sources of hope, and Hemingway's book certainly does not offer hope or a sense of exit (Wagner-Martin 33). Additionally, Hemingway in Winners Take Nothing boldly tackles delicate moral issues that America regarded sensitively during that time period. As Michael Reynolds adeptly puts it, Winner Take Nothing was "abrasive to the prevailing American moral view of itself." (Wagner-Martin 32). Because Hemingway failed to write a boo... ...is life." (Pearsall 115). Oddly enough, Hemingway regarded negative reviews as an assault on his reputation, and as a ploy intended to ruin his career as a writer. However, the negative reviews did nothing to impair Hemingway's place in history as a great writer. Hemingway still has a large following in modern society despite being dead for over forty years. His innovative ability with prose has people exclaiming about Hemingway as one of the greatest prose stylists ever. Winners Take Nothing and Men Without Women played a large role in that reputation. Bibliography Oliver, Charles M. Ernest Hemingway A to Z. New York: Checkmark Books, 1999. Pearsall, Robert Brainard. The Life and Writings of Ernest Hemingway. Amsterdam: Rodopi, 1973. Wagner-Martin, Linda. Ed. A Historical Guide to Ernest Hemingway. New York: Oxford University Press, 2000.

Quotes for Zorba the Greek

Journal Entry #1 Quote: â€Å"the only way to save yourself is to endeavor to save others? † Page: 5 In life there are times when people cannot only focus on themselves. In order to move on, and fulfill life’s destiny you must help those that surround you. One cannot truly understand who they are and why they were brought to earth unless they consider helping those around them. Helping others teaches you to become more understanding patient, and sympathetic toward others. You initially free yourself of any conflict between others and help them as well. Journal Entry #2 Quote: â€Å"I’d believe in God, and I’d believe in the devil, too† Page: 54 God is considered a supernatural creator and overseer of the universe, while the devil is considered a powerful entity and the epitome of all things evil. Life is never completely perfect; there will always be a glimpse of evil. In order to believe in God you have to believe there is a devil. When I first saw these words I was taken a back; how can one believe in God yet still follow the devil. I then realized that though the God and Devil are completely opposites they both combine to make on just like the yin and yang. Journal Entry #3 Quote: â€Å"I felt once more how simple and frugal a thing is happiness† Page: 80 Today in the 21st century we are easily amused by what money can buy us even if it costs a fortune. Yet when you take a break from all the money spending and spend time with friends, nature, and family it is easy to see that you can find happiness everywhere especially the smallest things. You do not have to be economically viable in order to find happiness. Journal Entry # 4 Quote: â€Å"Woe to him who wants to please others! † Page: 182 Today in the 21st century we would read this quote as ‘warning to him who wants to please others. ’ Too often does one get teased upon for helping those in need. This quote further proves that when one person tries to please everyone they get overwhelmed with despair. Another way to read this is that when you constantly try to please others you never help yourself or make yourself happy so you continuously thrust sadness upon yourself. Journal Entry # 5 Quote: â€Å"That’s the road to take; find the absolute rhythm and following it with absolute trust. † Page: 233 As teenagers we are always told that everyone has a talent, when we grow older everyone tells us to pick a job that will support you financially. Sometimes ones talent will not support you financially such as an artist, photographer, or dancer. Yet this quote tells us to find our talent find something we like to do and stick with it. In other words go with your gut feeling. Zorba the Greek Poem: Narrator’s perspective Night had fallen, The sky was pitch – black. Thinking to myself It’s over. God is no longer with us. Laying down in a bunk next to a man, Once a complete stranger is now considered family. I was afraid of finding myself alone one evening I lay down in my new bed, reflecting on my new life. I remember the books and how they comforted me, I remember my precious Friend. Never shall I forget the last moment we shared. Whenever I happened to dream of a better world I imagined myself in the hands of my friend surrounded by life. Awakened from such a beautiful lie, I tell myself don’t let your self be overcome by lies. To believe meant I was weak. Everyday I knew an adventure was waiting for me. The nights were unbearable. Every night was filled with silence. Silence that broke my heart. Night. It was my time to think, To think of my books and my friend. To think of Zorba, and our spontaneous friendship. Most of all to think of what I will become. Night had fallen The sky was pitch – black Laying in a bunk next to a man, Thinking to myself. I am no longer who I used to be. I am no longer the awkward bookworm.

Annie Dillard “The Chase” Essay

In Annie Dillard’s autobiography â€Å"The Chase†, she emphasizes and uses great detail in her different writing techniques to make the scenes in the story feel more alive or realistic. The attention of detail can be seen with her intense use of transitions and active descriptions in the actual chase scene. Dillard also uses tone and language of the characters to make the story feel more like actual real time events. In the first paragraph of â€Å"The Chase†, the narrator of the story a seven year old girl is informing the audience about the game of football. She says â€Å"It was all or nothing† (Dillard 121). Basically stating that in football you have got to give all of your effort and not hesitate at all if you want to make the tackle and stop the offense. This do or die attitude is reflected later in the story during the chase scene. It is also the climax of the story. Being that a bunch of kids are together unsupervised, there is going to be some trouble. That is exactly what happens next. The children are all gathered during a winter snowy day making snowballs next to a street throwing them at passing cars. â€Å"Its wide black door opened; a man got out of it running. He didn’t even close the car door.† This kind of unexpected thrill we can all relate to. Dillard adds even more by putting in the little details that make the reader feel the anger of this man and the feeling of we’re caught by the children that we have all felt as a kid is described in that same quote. By using these details in the story the reader can put themselves into the shoes of the characters. Dillard uses lots of active descriptions that are very real throughout the chase scene. She uses actual street names like Edgerton Avenue, Lloyd Street, Willard and Lang. This use of actual real names of streets makes the story. The reader can almost get lost in the chase itself with Dillard’s use of rapid transitions like up, around, under, through, down some, across, smashed. After the chase is over and the children are caught the reader feels tired.

Semantics and Connotations

Semantics and Connotations Semantics and Connotations Semantics and Connotations By Maeve Maddox A reader found himself puzzling over the grammatical number of the word semantics: I just had to rewrite a sentence: â€Å"The semantics are a problem† vs. â€Å"The semantics is a problem.†Ã‚   My dictionary demurs, explaining that the form of semantics  is plural though the number is singular or plural, depending on the sense.    No matter which way I wrote it, someone would think Im wrong, so I changed it (for the better maybe to the clearer, if longer, connotations of the word). [Please] write about how youd make the choice, and how other plural-looking words should be used. I cannot glean context from the examples the writer has given, but I can say that the noun semantics takes a singular verb: â€Å"Semantics is a branch of study that fascinates me.† The OED does not have an entry for semantic as a noun, but Merriam-Webster offers a noun entry that defines singular semantic as â€Å"a system or theory of meaning.† If this definition is intended, then one might say, â€Å"the semantics (systems/theories) are a problem.† Avoiding the choice of agreement by changing semantics to â€Å"connotations of the word† is not an effective solution. Although connotation is an aspect of semantics, connotation is not a synonym for semantics. Words have denotation and connotation. Denotation is the usual meaning of word. Connotation is a sense that is not present in the definition, but is implied. For example, the words house, mansion, hovel, and hut all have the semantic meaning (denotation) of â€Å"structure in which people dwell,† but mansion connotes wealth, hut connotes a temporary or badly built structure, and hovel connotes squalid poverty. Only house is relatively free of connotation. The two most usual meanings of semantics I’m familiar with are these: 1. semantics noun: The study of meaning. 2. semantics noun: The meaning or the interpretation of a word, sentence, or other language form. M-W offers a third definition- one that I usually attach to the word rhetoric: â€Å"the language used (as in advertising or political propaganda) to achieve a desired effect on an audience.† The word semantics is popular in the media. Sometimes it is used accurately, in reference to the meaning of words, but often it is used where language, terminology, rhetoric, or, yes, connotation, would perhaps be a better choice. Note: The question about other words that end in -ics will be addressed in another post. Related post: Embezzlement, Peculation, and Connotation Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Compared "to" or Compared "with"?8 Writing Tips for BeginnersPassed vs Past

International Business Strategy Literature review

International Business Strategy - Literature review Example Yet many managers view it to be more theoretical than practical. Most of the time, when this theory in use it is often misused to provide a single answers which is overly precise (Lindstadt, 2010). The work on the European passenger rail deregulation is evidence to prove that game theory provides appropriate guidance to managers as they handle unprecedented and difficult situations. The key to achieve the best results is to use this theory to generate a range of results based on decisions made by reasonable players. Then use them analyze the merits and demerits of each decision. It is clear from the reading, that the authors’ model changes game theory from a tool that gives a single answer to a discipline that gives knowledgeable support to managerial decisions (Lindstadt, 2010). We observe that factors in the economic environment propel game theory to a prominent place in strategy. The global economic crisis and the uncertain recovery, have called for shifts in industrial capacity, market price and demand. These uncertainties paralyze corporate decision-making and worse they compel managers to make less informed decisions. Game theory contributes to a clear decision

Can Massage Therapy Help the Brain Essay Example | Topics and Well Written Essays - 750 words

Can Massage Therapy Help the Brain - Essay Example Manual muscle therapies are effective if they are undertaken by following a recommendation from a doctor (Hopson 2003). Spinal cord and brain function can undergo a profound positive change with CranioSacral Therapy. Since 1975, the therapy is successfully used in treating ADD (attention deficit disorder) and ADHD (attention deficit hyperactivity disorder. The structural restrictions in membrane layers and bones around the spinal cord and brain inhibit the normal flow of vital nutrients and fluids into and out of brain that assist proper function of the manner. The gentle application of CranioSacral Therapy release the restriction in these organs and enhance the natural function of brain which decreases the levels of ADHD and ADD and alleviate the disorders completely. The manual, light touch CranioSacral therapy offers solutions to the restrictions in craniosacral system. The craniosacral system comprises of fluids and membranes that protect and surround the spinal cord and brain. This is an important physiological system that stretches from the face, mouth, bones of the skull and forms the cranium sacrum and the tailbone area. The CranioSacral therapy is highly effective improving the flow of fluid within the spinal cord, brain and the whole body and relieves any adverse strain and restrictions. The stronger fluid movement enables brain cells to receive the required amount of essential nutrients to function effectively and synchronize with other cells. The proper fluid flow forms a environment in brain where toxic irritants and waste products are flushed out constantly. When the stress cause by the compromised fluid flow is alleviated the regions of the brain that was underactive or overactive will return to normalcy. The outcome of under massage therapy is a central nervous system with greater mobility and balance and a